PostaluPostalu
Features

Everything you need to publish, in one place

A tour of the real product: write once, schedule on a shared calendar, publish in bulk, learn what works and keep your team and clients in the loop.

Write

Write once, tailor for each channel

One composer for every platform, with the rules of each one checked for you.

Postalu composer where one post is written once and sent to several platforms
  • Pick the platforms first; the next step shows only the fields they need
  • Photo / video, Text, Link or Poll posts (polls on X)
  • Caption, a description for YouTube and TikTok, and a first comment
  • Carousels, Stories, a Reel cover frame and YouTube Shorts, thumbnail and playlist
  • Checks before you publish, for example a Threads video over 5 minutes
  • Each platform reports live, and one failing never stops the others

AI writing help

Pick a tone and press Generate for opening lines, an improved caption that fits the strictest limit of your platforms, up to 5 hashtags and a first comment. You decide what to use. Paid plans.

Import from a file

Fill the whole composer from a .md file: caption, description, first comment and up to 5 tags.

Schedule

Plan the month, then let it run

Posts publish at the time you chose, even if nobody is signed in.

From a calendar to a steady rhythm

Bulk Excel

Schedule a whole month from a spreadsheet

Fill in one row per post, check the rows, add any missing media and schedule them all at once.

  1. Download the sheet

    One row per post, with a drop-down for every choice and an Instructions tab.

  2. Fill it in

    Title, media file name, the accounts to post to, and an optional publish time.

  3. Upload and review

    Postalu reads every row and shows what it found, with a clear reason for any row it cannot use.

  4. Add any missing media

    Select the photos and videos a row needs, right there. Nothing is uploaded yet.

  5. Schedule

    One button schedules up to 50 posts. A row without a time takes your next free queue slot.

Postalu bulk Excel schedule review listing each row, its platforms and any media file still to select
Insights

Post when your audience is listening

Numbers from each platform, in one place, and advice that follows your own results.

See what works

Teams

A second pair of eyes before anything goes live

Agency accounts add people, roles and an approval step. Team members are never charged extra.

Built for teams and clients

Platforms

What each channel accepts

A dash means the platform has no way to do it.

Formats and limits for each platform
PlatformPhotoVideoCarouselStoryFirst commentText limit
Instagramup to 102,200
Facebook Pageup to 1063,206
Threadsup to 20as a reply500
TikTokJPG / WEBPup to 352,200 (photo title 90)
YouTubeShorts and videos5,000 description, 100 title
LinkedIn (profile or Company Page)up to 203,000
XJPG / PNG / WEBP / GIFup to 4as a reply280

Postalu is independent and is not affiliated with or endorsed by these platforms. See pricing for what each plan includes.

Security and reliability

The details that make it dependable

Built so your accounts, your team and your schedule stay safe.

Two-factor sign-in for everyone

Every account signs in with a password and an authenticator code.

No passwords from your social accounts

You connect each channel with the platform's own sign-in. Access tokens are stored encrypted.

Extra checks for risky changes

Changing a password, two-factor or connected accounts asks for your password and code again.

Audit log

A record of sign-ins, posts, schedules and account changes, with critical changes flagged for admins (agency accounts).

Alerts where you work

Slack, Microsoft Teams or email when a post fails or is missed, a login is expiring or a post waits for approval.

Media cleaned up for you

Uploaded files are removed from storage as soon as your post is live, and anything left over expires automatically.

See it with your own channels

Create a free account, connect your channels and schedule your first post today.