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Analytics: the Insights page

Date ranges, summary cards, top posts, channel performance and the posts-per-day chart.

Who can use this: Everyone in a workspace on a paid plan can view it. On a free plan the page explains it is a paid feature.

Postalu analytics page with performance of posts and channels
The Insights page.

Open Analytics. It shows posts that went live in the last 120 days, with the numbers the platforms reported. See Post numbers for when they update.

1. Controls

  • Date range: 7 days, 30 days, Month to date or Custom (choose a From and To date). A line under the controls states the range and that it is compared with the previous N days.
  • Channel: All channels or one platform, shown when you have posted to more than one platform.
  • Refresh numbers reads fresh numbers for your latest posts (see Post numbers).

2. What is on the page

SectionShows
Summary cardsPosts, Reactions, Comments, Engagement rate, Shares, Reach and Views for the range, each with an up or down percentage against the previous period of the same length. Nothing to compare yet means the earlier period had none. Total followers and Watch time read Not tracked yet.
Top 5 postsYour best posts in the range, sorted by Reactions or Comments, with a small trend line of how the post's views grew between readings.
PerformanceA table per channel: posts, reactions, comments and engagement rate, each with its change from the previous period.
FollowersNot collected yet, so there is nothing to chart.
Posts per day / weekA bar chart (switch Bar or By channel). Ranges up to 31 days show days; longer ranges show weeks. Show data table lists the values.
Your best timesYour best weekday and hour per platform, once there is enough data (see Best times in the composer).
A dash or zero can mean the platform does not report that number, for example reach on some posts or any number for private TikTok posts.
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