Platform guides

What each platform supports

Photo, video, carousel, Story, first comment and text limits side by side.

YouTube: Shorts, titles, thumbnails and playlists

Title rules, visibility, Publish as a Short, custom thumbnail and playlist.

TikTok: privacy, disclosure and drafts

Who can view, interaction settings, branded content and sending a draft to your inbox.

Instagram and Facebook: Reels, Stories and Pages

Feed posts versus Stories, covers, and picking the right Facebook Page.

X (Twitter): credits and links

Every post and reply uses prepaid credit in the X developer console.

LinkedIn and Threads

Personal profile versus Company Page, and how Threads handles comments and links.