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How Postalu works: workspaces, channels and posts

The few ideas behind everything else: your workspace, connected channels, posts and the scheduler.

Postalu is a place to write a post once and send it to several social networks. A few words appear all through the studio and this help center.

TermWhat it means
WorkspaceYour account. Everything you connect, create and pay for belongs to one workspace. It is either a Solo or an Agency workspace (see Solo or Agency).
ChannelOne connected account on a platform: an Instagram professional account, a Facebook Page, a YouTube channel, and so on. The Dashboard lists them in the Channels card.
PostOne piece of content: its media, caption, optional description and first comment, and the platforms it goes to. One post can be delivered to many channels.
Delivery (target)One post going to one channel. A post sent to Instagram and two YouTube channels has three deliveries, each with its own status, link and numbers.
DraftA post saved without being published. People without publish rights save drafts; a publisher posts or schedules them later. See Drafts.
Scheduled postA post waiting for its publish time. It publishes from Postalu's servers even if nobody is signed in.
Queue slotA recurring weekly time you like to post at, used to fill in schedule times. See Queue slots.
Role and permissionWhat each person on an Agency workspace may do. See Roles and permissions.

1. What happens when you publish

  1. Your photos or videos upload straight from your browser to Postalu's private storage. Nothing passes through a public location.
  2. Postalu checks each file by reading its first bytes, so a renamed program or web page is refused and removed.
  3. The post is saved with one delivery per selected channel.
  4. For each delivery, Postalu gives the platform a short-lived link to the file and posts with the settings you chose. Deliveries run independently.
  5. Each result (live link, or the reason it failed) is saved on the post and shown in History.
  6. Once every channel has the post, the stored media is deleted automatically. The post record and its numbers stay.

2. Who does the scheduling

A scheduler on Postalu's servers checks for due posts every 30 seconds. You do not need to keep a browser open. A post that is up to 2 hours late still goes out; later than that it is marked as missed. See What happens if a scheduled post is late or missed.

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