Words used in the studio and in these guides, in alphabetical order.
| Term | Meaning |
|---|---|
| Account (connected account) | One profile or page you connected, such as an Instagram professional account. Also called a channel. Accounts count toward your plan's limit. |
| Admin | The role with every permission, including users and billing. |
| Agency | A workspace type with team members, roles and (on paid plans) approvals. Cannot go back to Solo. |
| Alert | A message to Slack, Teams or email when something needs attention. See Alerts. |
| Approver | Someone who can approve posts sent for review: has Approve and Publish permissions. |
| Audit log | A record of important actions such as connecting accounts or changing access. |
| Batch | Several posts created together in one go. |
| Branded content | On TikTok, a post that promotes another brand. Cannot be private. |
| Brand voice | A short written description of how an account writes, used by AI assist. See Brand voice. |
| Calendar | Month and week view of scheduled, published and failed posts. |
| Carousel (slideshow) | A post with 2 or more photos. |
| Channel | A connected account as listed in the Channels card. |
| Completed / Partial / Failed | How many platforms got a post. See Statuses. |
| Delivery | One post going to one channel. |
| Draft | A post saved but not yet published. |
| First comment | A comment Postalu posts right after the post (a reply on X and Threads). Not available on TikTok. |
| Gifted account | A paid account Postalu gave your workspace for free. |
| Grace period | Three days of paid features while a failed payment is retried. |
| Hook | The first line of a caption, which decides whether people read on. |
| Login (token) | The permission a platform gives Postalu to act for an account. It can expire. |
| Open slot | A queue slot with no post scheduled in it. |
| Paddle | The company that takes payments and sends invoices (merchant of record). |
| Poll | An X post with 2 to 4 options. See Post types. |
| Proration | Charging or crediting the part of a billing period that remains when you change your plan. |
| Queue slot | A recurring weekly posting time. See Queue slots. |
| Reach | How many different people saw a post, where the platform reports it. |
| Recovery code | A one-time code for signing in without your authenticator app. |
| Reel | A short vertical video on Instagram. |
| Repurpose | Starting a new post from an old one's text. |
| Role | A preset set of permissions. |
| Scheduler | The server process that publishes due posts every 30 seconds. |
| Short | A short vertical YouTube video (3 minutes or less). |
| Solo | A workspace type for one person. |
| Story | A 24-hour Instagram or Facebook post. |
| Authenticator code | The 6-digit code from an app that changes every 30 seconds. |
| Workspace | Your account: its channels, posts, team and plan. |
Read next
- How Postalu works: workspaces, channels and posts The few ideas behind everything else: your workspace, connected channels, posts and the scheduler.
- Every limit in one place Files, text, scheduling, bulk upload, plans, security and alerts: the numbers you can run into.
